bee vitamins
Branding & Brand Story
Life is complex. Taking your vitamins shouldn’t be.
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Life is complex. Taking your vitamins shouldn’t be. 〰️
Downtime? Never heard of her.
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Downtime? Never heard of her. 〰️
What is bee?
Multivitamin gummies with 1 goal: to make your health routine a little easier. Cuz you’re busy, honey.
No one has the time to create a “bespoke” collection of different vitamins to remember to take at all times of the day. With food? On an empty stomach? On a full stomach? Who has the bandwidth to remember all those things?
Lightly sweetened with honey, designed to be taken any time you need (or remember) to take one. Right after brushing your teeth? Check. A few sips into after-work drinks? Check.
And cuz we wouldn’t be here without bees, 5% of proceeds go to The Bee Conservancy non-profit group.
Who is bee for?
For the busy woman with just enough time to keep her shit together.
She cares about her health but her world doesn’t revolve around it - she’s too preoccupied experiencing life, traveling, socializing, and making it to work on time.
She’s environmentally conscious, to a realistic extent-- she brings her reusable straws everywhere (albeit at the bottom of a very cluttered purse).
She’s put-together but dgafs about Gwyneth Paltrow’s newest 20 step skincare regimen.
Tone of voice
Unpretentious, chill, confident, empathetic to the hectic-ness of life.