firestone walker brewery
Product Launch
Lager
As the Creative Lead for Firestone Walker Lager's launch, I developed a bold persona for the light beer, emphasizing its unbelievable taste. I crafted various creative elements, including case studies, concepts, pitch decks, social and print design, merch design, and the product website UI. A highlight was curating a Spotify playlist featuring tracks like "I Believe in Miracles" and "I Was Born a Unicorn."
Merch & Print
Barrelworks
Merch and print design for Barrelworks product launches and events. Barrelworks is a branch of the brewery focused on the science behind beer, and each piece speaks to the bespoke and funky brews that were revealed to the public monthly.
