liquid i.v.

Packaging & Merch

Justin Bieber Collab: Yummy

Challenge:

  • Design packaging and merchandise for a collaboration with Justin Bieber for his song "Yummy”

Solution:

  • Infused the design with the dreamy playfulness inspired by the song’s vibe while ensuring consistency with the existing line

Seaberry (Eco-friendly packaging)

Challenge:

  • Design the first 100% R-PET packaging for a new product

  • Incorporate branding on a new and unpredictable material

Solution:

  • Maintained consistent colors and messaging to ensure cohesiveness with the rest of the product line while keeping it fully eco-friendly

Kygo Collab: Piña Colada

Challenge:

  • Design the collaboration flavor for Liquid I.V. and Kygo, introduce a new color palette with a gradient with complex print limitations

Solution:

  • Devised a pattern that could be mirrored within print constraints, and overcame color challenges for accurate printing

  • Successfully captured the vibe of sipping piña coladas on a beach at sunset while enjoying a chill-but-dancy DJ set by Kygo

Immunity

Challenge:

  • Create a color story for a new product line with a bright, citrus flavor while ensuring aesthetic compatibility with existing brand packaging while working with notoriously fickle orange Pantones

Solution:

  • Established a vibrant color story that worked seamlessly across all materials

  • Designed and sourced merchandise which included a customized Igloo cooler, a signature hexagon-shaped silicone ice cube tray, and trendy silicone straws to promote “stay well” messaging

Yes Theory Collab: Energy

Challenge:

  • Combine an established product with a different brand's aesthetic

  • Design merchandise to match a product focused on energy

Solution:

  • Embraced the electricity of energy and aligning with the ethos of Yes Theory.

  • Designed a stylish merchandise kit for workout enthusiasts, including sleek, powder-coated, embossed workout bottles, branded resistance bands, and yoga mat towels

creative director: Alexis Warchowski
photography: Jean Ho

Campaign Design: Energy

Challenge:

  • Create and design a full campaign for Liquid I.V. Energy

Solution:

  • Redesigned the packaging and logo and crafted a dynamic campaign theme around the versatility of the energy vitamin stick

  • Came up with the "Ready For ___" message - emphasizing the energy vitamin stick as the catalyst for various adventures.