Hydrafacial Projects

Print Materials

Challenge:

  • Implement new branding across global printed sales materials

  • Communicate complex science and technology to worldwide buyers and stakeholders


Solution:

  • Developed a comprehensive strategy and templates for integrating the new branding seamlessly into printed sales materials.

  • Designed and implemented a set of cohesive iconography and infographics to enhance visual communication.

Social Design

Challenge:

  • Balance the need to refresh the visual appeal while maintaining the trust and recognition of the existing audience of 344k followers


Solution:

  • Lead a full-scale Instagram redesign and template creation

  • Embraced the science and technology component of the brand in the redesign

  • Incorporated elements that emphasized reliability and expertise in the field

Holiday Campaign

Challenge:

  • Be the creative lead for the 2023 Holiday campaign, implemented across various digital platforms.


Solution:

  • Crafted a campaign that seamlessly integrated existing branding and a new creative influence and adapted to the unique characteristics of each channel

Keravive Launch Campaign

Challenge:

  • Design the relaunch of a product that had gone under the radar with consumers.

  • Overcome the challenge of a high price point and the need for renewed consumer interest and buy-in.


Solution:

  • Designed a new web presence and print materials to revamp the product's presentation.

  • addressed the initial lack of consumer attention but also made the product more accessible and understandable by Introducing new iconography and infographics

creative direction: Jess Schock // copywriter: Corinne Lee

NY Taxi Ad Video Animation & Gifs

Challenge:

  • Promote our product and new physical space to the New York market, aiming to create awareness and generate buzz in a competitive and dynamic environment with a very quick turnaround


Solution:

  • Generated widespread awareness and positive reception through a mix of digital and traditional marketing channels, including social media campaigns and animated ads on taxis and in Times Square

creative direction: Rosemarie Holcomb