resumé

(downloadable here)

Senior Graphic Designer
April 2021 - November 2023

Hydrafacial

  • Led design on print and digital materials for 20+ D2C and B2B campaigns and product launches

  • Established aesthetic and brand guidelines for D2C and B2B emails and social accounts (500k+ followers)

  • UX design for landing pages, look & feel for full scale website redesign

Freelance Graphic Designer
August 2010 - Current

Taco Bell
Digital marketing, brand materials

Google & YouTube
Logo and branding, deck, and event material design

Glo2Facial
Digital marketing, social, print, deck design

Over Easy Foods
Marketing material, social, email, decks, renderings, and package design

Tenzo Matcha
Package design and renderings, marketing material

Strausberg Group Agency
Marketing material, logo and branding, UI, and deck design 

Brand Designer
January 2020 - November 2020

Liquid I.V.

  • Executed all print collateral, customer box experiences, product packaging, merchandise, physical retail displays, and brand identity development from creation to delivery

  • Conceptualized and executed branding aesthetic for product launches and brand campaigns

  • Coordinated with vendors on packaging, merchandise, and box experiences, with focus on brand consistency

Brand & Design Manager
March 2018 - August 2018

Chihuahua Cerveza

  • Established branding system, design elements, and brand guidelines

  • Designed and managed packaging, marketing materials, display pieces, point of sale, and social

  • Directed design and coordinated production for external vendors on tight turnaround schedules and budgets

Senior Graphic Designer
June 2012 - March 2018

Firestone Walker Brewing Company

  • Designed brand identity, brand stories, events, and campaign launches, packaging, promotional print materials, social marketing, digital and print ads, apparel, website

  • Managed Junior and freelance designers in projects and development of consistent brand aesthetic

BFA in Art & Design
September 2008 - June 2012

California Polytechnic State University, San Luis Obispo, CA

Concentration in Graphic Design

Minor in English Studies